Hello all,
So today I felt like talking about how the world of fashion shows has been changing so drastically. This is partly due to the constant need to evolve, but is also largely influenced by technology and all that it can do to enhance a show. These days it seems not quite enough to have just the traditional format show, to really make a splash designers need to find a new medium. Whether it be a new way of displaying models, a far out terrain for them to walk, or a dramatic technological spin, the top shows are not what they used to be!
Along these lines is one that particularly strikes my interest. Burberry. A company that has gone has gone through some pretty big transitions in the last five years with the changing of CEO's in 2006. Angela Ahrendts, the new CEO, has been credited with being the reenergizer of the company. Burberry is no longer just viewed as that old traditional British fashion staple. They have made some big changes to their clothing but also to their PR/marketing and fashion shows. Below is a picture of Piccadilly Circus in London (the city's busiest intersection) while Burberry live streamed the fall/winter 2011 show for thousands to watch!
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photo: www.sassybella.com | |
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This move was huge as it brought so much attention to the show and ended up winning them the honor of being given the title of Most Innovative Fashion Brand. Coming in 13th overall for Most Innovative Company behind the likes of such power companies as Groupon, Google, Facebook, Twitter, Apple, and IMG.
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photo: www.fastcompany.com |
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Above is a photo of CEO Angela Ahrendts who has been pushing the company to be slightly edgier and much more innovative. In early 2010, she made sure Burberry was the first to simulcast its runway shows in 3-D. She also invited
Elle's Joe Zee and blogger Bryanboy to take over its Twitter account to tweet the luxe Prorsum collection. She has also made technology available to the customers, allowing them to instantly order runway items via iPads from the catwalk. All of these are a great addition to fashion shows.
I am definitely excited to see what is to come from both Burberry and the world of fashion shows next!